Fatemeh Ziaee Portfolio
I observe
connect
and
design
experiences
that matter.
I’m a UX/Product Designer with a passion for simplifying complexity. With a background in visual storytelling and real-world eCommerce projects, I design with intention, strategy, and empathy from early research to final handoff.
Fatemeh Ziaee
(UX/UI Projects)
Works
A digital concept combining a website and a mobile app that encourages people to join eco-friendly virtual running events. It helps users track their runs, participate in challenges, and see the positive environmental impact of their activities.
01
/ 03
EcoRun
Year
2023
Role
UX/U & Product Designer
Web & App Design
Surveys, Competitive scan
Personas, Problem statements
Flows, Wireframes, Branding
Usability Testing
A digital concept combining a website and a mobile app that encourages people to join eco-friendly virtual running events. It helps users track their runs, participate in challenges, and see the positive environmental impact of their activities.
01
/ 03
EcoRun
Year
2023
Role
UX/U & Product Designer
Web & App Design
Surveys, Competitive scan
Personas, Problem statements
Flows, Wireframes, Branding
Usability Testing
A digital concept combining a website and a mobile app that encourages people to join eco-friendly virtual running events. It helps users track their runs, participate in challenges, and see the positive environmental impact of their activities.
01
/ 03
EcoRun
Year
2023
Role
UX/U & Product Designer
Web & App Design
Surveys, Competitive scan
Personas, Problem statements
Flows, Wireframes, Branding
Usability Testing
At benuta, I worked cross-functionally with Performance marketing, tech, and content teams to plan, test, and implement new modules and platform improvements. I was involved in multiple areas of our e-commerce product, from UX audits and concept design to testing and visual execution — delivering user-centered updates at scale.
02
/ 03
benuta
Year
2023-Present
Role
UX/U Designer - Project Manager
Focus areas:
Testing and implementing redesigned modules
Improving filters, navigation, and category experiences
Collaborating on internal tools
Supporting visual consistency and customer journey flow
At benuta, I worked cross-functionally with Performance marketing, tech, and content teams to plan, test, and implement new modules and platform improvements. I was involved in multiple areas of our e-commerce product, from UX audits and concept design to testing and visual execution — delivering user-centered updates at scale.
02
/ 03
benuta
Year
2023-Present
Role
UX/U Designer - Project Manager
Focus areas:
Testing and implementing redesigned modules
Improving filters, navigation, and category experiences
Collaborating on internal tools
Supporting visual consistency and customer journey flow
At benuta, I worked cross-functionally with Performance marketing, tech, and content teams to plan, test, and implement new modules and platform improvements. I was involved in multiple areas of our e-commerce product, from UX audits and concept design to testing and visual execution — delivering user-centered updates at scale.
02
/ 03
benuta
Year
2023-Present
Role
UX/U Designer - Project Manager
Focus areas:
Testing and implementing redesigned modules
Improving filters, navigation, and category experiences
Collaborating on internal tools
Supporting visual consistency and customer journey flow
A global SaaS platform and B2B ecosystem where independent authors, narrators, and podcasters can publish, collaborate, and monetize — while listeners access audiobooks and podcasts in one place.
03
/ 03
Orios
Year
In Progress
Role
UX/U & Product Designer
Web & App Design
Surveys, Competitive scan
Personas, Problem statements
Flows, Wireframes, Branding
Usability Testing
A global SaaS platform and B2B ecosystem where independent authors, narrators, and podcasters can publish, collaborate, and monetize — while listeners access audiobooks and podcasts in one place.
03
/ 03
Orios
Year
In Progress
Role
UX/U & Product Designer
Web & App Design
Surveys, Competitive scan
Personas, Problem statements
Flows, Wireframes, Branding
Usability Testing
A global SaaS platform and B2B ecosystem where independent authors, narrators, and podcasters can publish, collaborate, and monetize — while listeners access audiobooks and podcasts in one place.
03
/ 03
Orios
Year
In Progress
Role
UX/U & Product Designer
Web & App Design
Surveys, Competitive scan
Personas, Problem statements
Flows, Wireframes, Branding
Usability Testing
UX UI Design
Brand Design
Product Design
UX UI Design
Brand Design
Product Design
Senior Designer
Strategic & Research
Strategic & Research
Senior Designer
Strategic & Research
UX UI Design
Brand Design
Product Design
UX UI Design
Brand Design
Product Design
Senior Designer
Strategic & Research
Strategic & Research
Senior Designer
Strategic & Research
(
I can help with
)
Create digital products and brands — through web & app design and project management for B2B, SaaS, and eCommerce.
Create digital products and brands — through web & app design and project management for B2B, SaaS, and eCommerce.
Branding
UX
Product
Research
Interface
Strategy
(Services)
What I do
Brand Design
Web & App Design
Research
Creating digital products that connect users and businesses through clear, purposeful design.
UX/UI Design
Research & Strategy
Project Managment
Brand Design
Web & App Design
Research
Creating digital products that connect users and businesses through clear, purposeful design.
UX/UI Design
Research & Strategy
Project Managment
Brand Design
Web & App Design
Research
Creating digital products that connect users and businesses through clear, purposeful design.
UX/UI Design
Research & Strategy
Project Managment
UX UI Design
UX UI Design
UX UI Design
Testimonials
1+
1+
Digital Campaigns & Products
1+
1+
Platforms Improved (eCommerce & Case Studies)
2+
2+
Cross-functional Teams Led
01
/ 03
“Working with Fatemeh was inspiring; her creativity, precision, and team spirit motivated me to grow in UX/UI and find my own path.”
Elnaz Yazdani
UI Designer
02
/ 03
“Fatemeh is a skilled UX/UI Designer, delivering creative and user-focused solutions.”
benuta GmbH
03
/ 03
“Fatemeh is a proactive UX/Product Designer who creates elegant, user-centered solutions.”
Avida
01
/ 03
“Working with Fatemeh was inspiring; her creativity, precision, and team spirit motivated me to grow in UX/UI and find my own path.”
Elnaz Yazdani
UI Designer
02
/ 03
“Fatemeh is a skilled UX/UI Designer, delivering creative and user-focused solutions.”
benuta GmbH
03
/ 03
“Fatemeh is a proactive UX/Product Designer who creates elegant, user-centered solutions.”
Avida
01
/ 03
“Working with Fatemeh was inspiring; her creativity, precision, and team spirit motivated me to grow in UX/UI and find my own path.”
Elnaz Yazdani
UI Designer
02
/ 03
“Fatemeh is a skilled UX/UI Designer, delivering creative and user-focused solutions.”
benuta GmbH
03
/ 03
“Fatemeh is a proactive UX/Product Designer who creates elegant, user-centered solutions.”
Avida
01
/ 03
“Working with Fatemeh was inspiring; her creativity, precision, and team spirit motivated me to grow in UX/UI and find my own path.”
Elnaz Yazdani
UI Designer
02
/ 03
“Fatemeh is a skilled UX/UI Designer, delivering creative and user-focused solutions.”
benuta GmbH
03
/ 03
“Fatemeh is a proactive UX/Product Designer who creates elegant, user-centered solutions.”
Avida
01
/ 03
“Working with Fatemeh was inspiring; her creativity, precision, and team spirit motivated me to grow in UX/UI and find my own path.”
Elnaz Yazdani
UI Designer
02
/ 03
“Fatemeh is a skilled UX/UI Designer, delivering creative and user-focused solutions.”
benuta GmbH
03
/ 03
“Fatemeh is a proactive UX/Product Designer who creates elegant, user-centered solutions.”
Avida
01
/ 03
“Working with Fatemeh was inspiring; her creativity, precision, and team spirit motivated me to grow in UX/UI and find my own path.”
Elnaz Yazdani
UI Designer
02
/ 03
“Fatemeh is a skilled UX/UI Designer, delivering creative and user-focused solutions.”
benuta GmbH
03
/ 03
“Fatemeh is a proactive UX/Product Designer who creates elegant, user-centered solutions.”
Avida
01
/ 03
“Working with Fatemeh was inspiring; her creativity, precision, and team spirit motivated me to grow in UX/UI and find my own path.”
Elnaz Yazdani
UI Designer
02
/ 03
“Fatemeh is a skilled UX/UI Designer, delivering creative and user-focused solutions.”
benuta GmbH
03
/ 03
“Fatemeh is a proactive UX/Product Designer who creates elegant, user-centered solutions.”
Avida
01
/ 03
“Working with Fatemeh was inspiring; her creativity, precision, and team spirit motivated me to grow in UX/UI and find my own path.”
Elnaz Yazdani
UI Designer
02
/ 03
“Fatemeh is a skilled UX/UI Designer, delivering creative and user-focused solutions.”
benuta GmbH
03
/ 03
“Fatemeh is a proactive UX/Product Designer who creates elegant, user-centered solutions.”
Avida
01
/ 03
“Working with Fatemeh was inspiring; her creativity, precision, and team spirit motivated me to grow in UX/UI and find my own path.”
Elnaz Yazdani
UI Designer
02
/ 03
“Fatemeh is a skilled UX/UI Designer, delivering creative and user-focused solutions.”
benuta GmbH
03
/ 03
“Fatemeh is a proactive UX/Product Designer who creates elegant, user-centered solutions.”
Avida
01
/ 03
“Working with Fatemeh was inspiring; her creativity, precision, and team spirit motivated me to grow in UX/UI and find my own path.”
Elnaz Yazdani
UI Designer
02
/ 03
“Fatemeh is a skilled UX/UI Designer, delivering creative and user-focused solutions.”
benuta GmbH
03
/ 03
“Fatemeh is a proactive UX/Product Designer who creates elegant, user-centered solutions.”
Avida
01
/ 03
“Working with Fatemeh was inspiring; her creativity, precision, and team spirit motivated me to grow in UX/UI and find my own path.”
Elnaz Yazdani
UI Designer
02
/ 03
“Fatemeh is a skilled UX/UI Designer, delivering creative and user-focused solutions.”
benuta GmbH
03
/ 03
“Fatemeh is a proactive UX/Product Designer who creates elegant, user-centered solutions.”
Avida
01
/ 03
“Working with Fatemeh was inspiring; her creativity, precision, and team spirit motivated me to grow in UX/UI and find my own path.”
Elnaz Yazdani
UI Designer
02
/ 03
“Fatemeh is a skilled UX/UI Designer, delivering creative and user-focused solutions.”
benuta GmbH
03
/ 03
“Fatemeh is a proactive UX/Product Designer who creates elegant, user-centered solutions.”
Avida
(Intro)
About me
Fatemeh
I’m a UX/Product Designer. You’ve already seen that part. But who am I outside of work? I’m a full-time dog mom to Milo, my running buddy on Sundays.
I start my mornings with coffee, find balance in Lego therapy, good music, and enjoy a glass of wine on weekends.
Creativity doesn’t stop at work. I love sketching, running, or simply sharing ideas.
Empathy is the most important value for me; when I see it in others, I instantly feel connected. Responsibility matters too, in both my work and my life.
And if you’re wondering about my favorite color: it’s Persian blue.
Education
Bachelor of science - BS, Information Technology
2008-2012
Graphic Design
2014
Certification in Design Thinking
2020
Certification in User Experience (UX) Design
2023
UX/UI design Process and principles
2023
(Intro)
About me
Fatemeh
I’m a UX/Product Designer. You’ve already seen that part. But who am I outside of work? I’m a full-time dog mom to Milo, my running buddy on Sundays.
I start my mornings with coffee, find balance in Lego therapy, good music, and enjoy a glass of wine on weekends.
Creativity doesn’t stop at work. I love sketching, running, or simply sharing ideas.
Empathy is the most important value for me; when I see it in others, I instantly feel connected. Responsibility matters too, in both my work and my life.
And if you’re wondering about my favorite color: it’s Persian blue.
Education
Bachelor of science - BS, Information Technology
2008-2012
Graphic Design
2014
Certification in Design Thinking
2020
Certification in User Experience (UX) Design
2023
UX/UI design Process and principles
2023
(Intro)
About me
Fatemeh
I’m a UX/Product Designer. You’ve already seen that part. But who am I outside of work? I’m a full-time dog mom to Milo, my running buddy on Sundays.
I start my mornings with coffee, find balance in Lego therapy, good music, and enjoy a glass of wine on weekends.
Creativity doesn’t stop at work. I love sketching, running, or simply sharing ideas.
Empathy is the most important value for me; when I see it in others, I instantly feel connected. Responsibility matters too, in both my work and my life.
And if you’re wondering about my favorite color: it’s Persian blue.
Education
Bachelor of science - BS, Information Technology
2008-2012
Graphic Design
2014
Certification in Design Thinking
2020
Certification in User Experience (UX) Design
2023
UX/UI design Process and principles
2023
Let's Connect
Message Me
Let's make something happen together
Let's Connect
Message Me
Let's make something happen together
Let's Connect
Message Me
Let's make something happen together